Reputation Management – options when all else fails

What it was:

Chartered Institute of Public Relations briefing, 21 October 2010

What I learned:

There are things that PRs can do when reputation is under attack
Tony Balir described the media as a “feral beast”
Some PR firms use intelligence gathering to protect clients/target critics.
The Press Complaints Commission can step in to help stop doorstepping very quickly.
PCC judges that information made available on social media profiles is fair game
Understand what libel law can do in such situations.
Stay calm! Remain emotionally detached.
Know your enemy – and consider contacting them.

What I will aim to do differently as a result:

Be aware of approaches that can be adopted in a reputational crisis.