What it was:
An online seminar from the Chartered Institute of Public Relations, accessed on 27 February 2016
What I learned:
Various insights from the annual OfCom report:
- 72% of adults have a social profile, including 28% of 65 and over
- Facebook has highest reach and engagement
- 16-24s have breadth of social media e.g. instagram, snapchat
- Twitter often used to air complaints or frustrations
- Almost a fifth of adults say they are hooked on social media
Other insights
- Twitter published a “Government and Elections Handbook”
- Twitter analytics console has updated and is now powerful e.g follower analysis
- Highest engagement with a tweet does not happen neatly on the hour or on the half hour
- Facebook video overtaking Youtube video?
- IFTTT has growing useful recipes e.g. when someone edits a wikipedia page
- PR stack project looks at e.g. workflows to manage PR processes
- CIPRSM hack days seem interesting; generate content on the fly
What I will aim to do differently as a result:
- Ensure anything targeting younger demographic considers e.g. snapchat
- Remember that older demographic are strong social users, too.
- Re-examine Twitter analytics and use of Facebook video
- Consider innovative uses of hacks e.g. to generate learning content on the say of an event
- Look at what engagement, insight or analytics processes can be automated e.g. through IFTTT